The Spirit of AURUM
A Legacy
in Every Carat
"We do not merely set stones in gold; we capture moments of light and freeze them in time for generations to come."
Founded in 1924, AURUM began as a small atelier in Geneva, driven by a singular obsession: the pursuit of the "Perfect Brilliance." Today, that same passion beats in the heart of our Mumbai flagship.
From Geneva with Love
The story of AURUM is a century-long dialogue between European precision and the vibrant soul of Indian heritage. Our founder, Marcelle Aurum, was the first to merge the delicate lace-work settings of Switzerland with the bold, majestic gemstones of the East.
Masters of the Invisible
In our ateliers, "good enough" is a foreign concept. Every master setter at AURUM must complete a ten-year apprenticeship before they are permitted to touch our Signature High Jewelry pieces. We use 100% recycled gold and ethically sourced conflict-free diamonds.
Rarity
Only the top 0.1% of the world's diamonds meet the AURUM standard of clarity and performance.
Ethics
Every stone is GIA certified and sourced through the Kimberley Process to ensure peace and prosperity.
Heritage
A century of family-owned excellence, bridging the gap between ancestral art and modern design.
The Custodians
The Faces Behind the Brilliance
Emily Johnson
Creative Director
Michael Anderson
Master Gemologist
Jessica Miller
Lead Designer